时间：2025-12-17 08:41:28 来源：网络整理编辑：焦點
Forget everything you thought you knew about Snapchat.The disappearing messaging app might soon be h
Forget everything you thought you knew about Snapchat.
The disappearing messaging app might soon be home to snaps that don't actually disappear. That's according to Reuters, which today reports the company is considering a plan that would make public snaps permanently viewable.
SEE ALSO:Snapchat survey finds that Snapchat makes people happyThe report, which cites "people familiar with the matter," claims Snap is considering non-disappearing content as a way to bolster its partnerships with publishers and potentially claim more ad revenue. Importantly, the move would only affect snaps that are publicly submitted to "Our Stories," which are available to publishers. Presumably, non-public Stories posts and private messages would be unaffected, and still disappear as they normally would.
Still, the move would mark a significant philosophical shift for the company, which has emphasized its ephemerality as a key component for its success.
But making public snaps permanent could bring its own benefits, as the company works to make its vast amount of public content more easily discoverable outside of its app in its "Stories Everywhere" push. A key part of that strategy has been to make user-generated content available to publishers, but some of the company's publisher partners have reportedly been hesitant to use the feature because these snaps do, eventually, disappear.
Additionally, Reuters reports the company is considering whether it should "reveal the identities of Snapchat users who make public posts," in response to concerns from news organizations seeking to verify the identities of the people posting public snaps.
A spokesperson for Snap declined to comment.
Incentivizing publishers to use public snaps could help bring in more ad revenue for the company. It could also potentially boost Snap's visibility and make it more relevant when newsworthy events happen, much the same way that news organizations often rely on content from Twitter and Facebook.
Snap has been struggling following an unpopular redesign, which has stalled user growth. The company is also dealing with a wave of executive departures and a sinking stock price.
TopicsSnapchatSocial Media
Is Samsung's Galaxy Note7 really the best phone?2025-12-17 08:32
Badass Irish grandmother pulls off water bottle trick like it ain't no thang2025-12-17 08:18
Badass Irish grandmother pulls off water bottle trick like it ain't no thang2025-12-17 08:14
Pierce Brosnan leaves India shaken and stirred by starring in 'pan masala' advertisement2025-12-17 07:53
What brands need to know about virtual reality2025-12-17 07:52
A first look at the London flagship Apple Store's airy new makeover2025-12-17 07:51
#OctoberSurprise turned out to be nothing more than an LOL on Twitter2025-12-17 07:11
Donald Trump and 'Playboy': A lengthy history2025-12-17 07:11
Nate Parker is finally thinking about the woman who accused him of rape2025-12-17 06:35
Walking Dead Season 7 premiere: Rick's alive, but will he lose a hand?2025-12-17 06:16
Nate Parker is finally thinking about the woman who accused him of rape2025-12-17 08:33
Ken Bone was the light in the dark second presidential debate tunnel2025-12-17 08:22
#OctoberSurprise turned out to be nothing more than an LOL on Twitter2025-12-17 07:48
Melania Trump threatens to sue 'People' over sexual misconduct story2025-12-17 07:45
Uber's $100M settlement over drivers as contractors may not be enough2025-12-17 07:43
'Aida' musical canceled after row over 'cultural appropriation'2025-12-17 07:19
Top tickets for Guns N' Roses' Singapore concert will cost $1,5002025-12-17 07:18
No, 'Invincible' isn't ending because 'The Walking Dead' is more popular2025-12-17 07:18
Satisfy your Olympics withdrawals with Nike's latest app2025-12-17 06:43
Students suspended after mocking Black Lives Matter in Snapchat videos2025-12-17 05:56
