时间:2025-07-19 06:10:45 来源:网络整理编辑:知識
Forget everything you thought you knew about Snapchat.The disappearing messaging app might soon be h
Forget everything you thought you knew about Snapchat.
The disappearing messaging app might soon be home to snaps that don't actually disappear. That's according to Reuters, which today reports the company is considering a plan that would make public snaps permanently viewable.
SEE ALSO:Snapchat survey finds that Snapchat makes people happyThe report, which cites "people familiar with the matter," claims Snap is considering non-disappearing content as a way to bolster its partnerships with publishers and potentially claim more ad revenue. Importantly, the move would only affect snaps that are publicly submitted to "Our Stories," which are available to publishers. Presumably, non-public Stories posts and private messages would be unaffected, and still disappear as they normally would.
Still, the move would mark a significant philosophical shift for the company, which has emphasized its ephemerality as a key component for its success.
But making public snaps permanent could bring its own benefits, as the company works to make its vast amount of public content more easily discoverable outside of its app in its "Stories Everywhere" push. A key part of that strategy has been to make user-generated content available to publishers, but some of the company's publisher partners have reportedly been hesitant to use the feature because these snaps do, eventually, disappear.
Additionally, Reuters reports the company is considering whether it should "reveal the identities of Snapchat users who make public posts," in response to concerns from news organizations seeking to verify the identities of the people posting public snaps.
A spokesperson for Snap declined to comment.
Incentivizing publishers to use public snaps could help bring in more ad revenue for the company. It could also potentially boost Snap's visibility and make it more relevant when newsworthy events happen, much the same way that news organizations often rely on content from Twitter and Facebook.
Snap has been struggling following an unpopular redesign, which has stalled user growth. The company is also dealing with a wave of executive departures and a sinking stock price.
TopicsSnapchatSocial Media
Twitter grants everyone access to quality filter for tweet notifications2025-07-19 06:08
Original Aunt Viv actress was seriously not happy at that 'Fresh Prince' reunion photo2025-07-19 06:08
Comedian brings kangaroo on stage in a harness, and animal lovers are angry2025-07-19 06:03
The Melania Trump, 'Muppet Babies' conspiracy theory every '90s kid will get2025-07-19 06:01
Photos show the Blue Cut fire blazing a path of destruction in California2025-07-19 05:51
Wikipedia stats reveal how our collective memory works2025-07-19 05:43
Ian McKellen reveals why he didn't want to play Dumbledore in 'Harry Potter'2025-07-19 05:19
This '90s music video predicted Kendall Jenner's terrible Pepsi ad and it's eerie2025-07-19 05:04
Satisfy your Olympics withdrawals with Nike's latest app2025-07-19 04:17
This Google report about millennials is called 'It's Lit' and oh, IT. IS. LIT.2025-07-19 03:46
Katy Perry talks 'Rise,' her next batch of songs, and how to survive Twitter2025-07-19 05:46
The Melania Trump, 'Muppet Babies' conspiracy theory every '90s kid will get2025-07-19 05:40
Never gonna give you up: The surprising resilience of the Rickroll, 10 years later2025-07-19 05:35
Oculus cofounder Palmer Luckey out at Facebook2025-07-19 05:29
Carlos Beltran made a very interesting hair choice2025-07-19 05:22
If you question J.K. Rowling's right to tweet politics, she will come for you2025-07-19 04:55
Video shows you can fool Samsung Galaxy S8 face unlock with a photo2025-07-19 04:41
Comedian brings kangaroo on stage in a harness, and animal lovers are angry2025-07-19 04:31
'The Flying Bum' aircraft crashes during second test flight2025-07-19 04:03
A big challenger is about to change the way you use Facebook to log in on websites2025-07-19 03:43