时间:2025-04-26 22:55:33 来源:网络整理编辑:知識
While way too many industries continue to struggle with diversity, one YouTuber is trying to change
While way too many industries continue to struggle with diversity, one YouTuber is trying to change that.
SEE ALSO:Woman made a South Asian 'Wonder Woman' Halloween costume to be who she wants no matter what society tells herDeepica Mutyala recently founded a new platform, TINTED, which is helping those underrepresented in the beauty industry find a voice.
Deepica describes TINTED as "the first ever digital community focused on the representation of 'all the shades in between.'" She explains that the vision specifically is "to provide an inclusive platform for underrepresented and nuanced skin tones mainly comprising of the south Asian, Middle Eastern, and mixed communities." While Deepica regularly creates awareness for more representation in the beauty industry and beyond through her personal channels, she and her team made this platform for everyone else to have a place do the same.
View this post on Instagram
TINTED's Instagram already has over 11k followers, which shows the necessity for a place this community can come together. Deepica explains that its popularity shows "that this community wants a home and we're here to have TINTED evolve into something big with them by our side."
With this platform, Deepica plans to "delve deeper into the stories of women who are underrepresented in this demographic through our editorial, video, and community forums."
TINTED doesn't aim to be a blog, but rather a multi-platform community that focuses on short form content digestible and relevant to the community. Their newsletter, No Shade, will focus on giving voices to underrepresented beauty industry members and discuss products, with their overall goal being to "empower women to look and feel their best on their own terms throughout life's transitions."
View this post on Instagram
Deepica and her team want this digital community to help members to #livetinted, which she defines as living confidently when it comes to embracing their identity.
She has many other plans for the community, such as giveaways, an ambassador program and more, to help it continue to grow and evolve.
While few diversity initiatives in the past few years have slowly become a part of the beauty industry, this platform comes none too soon. In Reni Eddo-Lodge's article for Stylist, she writes that "even when I find a shade that fits my skin like a glove, the language of beauty reveals a passively hostile terrain. Shades are lazily referred to as ‘deep sand’ or ‘tanned’, speaking almost exclusively to the white woman."
View this post on Instagram
Eddo-Lodge continues by urging people not to "buy into brands that don’t cater for you. Don’t squeeze your skintone into a shade that isn’t quite right. Seek out the make-up, hair stylists and salons that meet your needs and make you feel good about yourself – and not like a minority."
Women of color such as Rihanna and Lupita Nyong'o have become the faces of ad campaigns in recent years, suggesting the times are changing. But as Taylor Bryant says in an article for Refinery29, "it’s not enough to slap Lupita or Kerry or Zendaya’s face on your ad and call it a day — you have to also deliver with the product."
In Clover Hope's article for Jezebel, she argues that the primary issue is "not as simple as creating more shades. There’s an issue of ignorance and the issue of marketing."
Through TINTED, Deepica Mutyala hopes that these issues can be discussed by members of the community in one place, and that by creating such a community, real change can begin to be seen in the beauty industry.
TopicsActivismBeautyInstagramSocial GoodYouTube
Tesla's rumored P100D could make Ludicrous mode even more Ludicrous2025-04-26 22:54
為重回世界第1 ,真的蠻拚,送蛋強勢斬獲ATP250特拉維夫站開門紅(德約科維奇連奪四大滿貫)2025-04-26 22:48
【波盈足球】 足球C羅空降成為隊長引來不滿 ?艾納斯隊友闢謠 ( 納斯,球衣 )2025-04-26 22:33
大滿貫第22冠、獎金破11億 ,德約領跑GOAT之戰(德約科維奇連奪四大滿貫)2025-04-26 22:30
Mall builds real2025-04-26 22:03
繼詹姆斯之後 ,下一個突破三萬分大關的球員是誰?兩人最有可能!(詹姆斯最多投進幾個三分)2025-04-26 21:50
NBA現役得分榜前5,除了詹姆斯 誰還有望拿下30000分?(詹姆斯的球員)2025-04-26 21:45
現役球員裏除了詹姆斯,還有誰有可能拿到30000分 ,為啥 ?(眾球星對詹姆斯的評價)2025-04-26 21:35
Here's George Takei chilling in zero gravity for the 'Star Trek' anniversary2025-04-26 21:21
英超第22輪前瞻:狼隊VS利物浦 ,洛佩特吉這次能贏克洛普嗎?2025-04-26 21:00
This 'sh*tpost' bot makes terrible memes so you don't have to2025-04-26 22:18
國羽2冠1亞 泰國大師賽:馮彥哲黃東萍連續兩站登頂2025-04-26 22:06
正月初九足球賽事解析,西漢姆保級壓力大 ,黃潛有望拿下歐冠資格2025-04-26 21:50
女單包攬冠亞軍 !男單女雙均無緣決賽 ,鳳凰組合衝擊金牌2025-04-26 21:46
Richard Branson 'thought he was going to die' in bike accident2025-04-26 21:45
得分榜前8!7人集中在兩隊 ,1人為太陽效力 ,7人做過哈登隊友(球星評價今天詹姆斯的表現)2025-04-26 21:19
國羽2冠1亞 泰國大師賽 :馮彥哲黃東萍連續兩站登頂2025-04-26 21:02
世界羽聯印尼大師賽 :國羽斬獲2金2銀2025-04-26 20:51
There's a big piece of fake chicken stuck to this phone case2025-04-26 20:32
體壇聯播|姆巴佩因傷無緣歐冠戰拜仁(2016年歐洲杯姆巴佩為什麽不上)2025-04-26 20:17