时间:2025-04-04 05:03:56 来源:网络整理编辑:知識
Facebook's live streaming platform is proving to be a significant source of cash for some media comp
Facebook's live streaming platform is proving to be a significant source of cash for some media companies.
The social network is paying out more than $50 million to publishers and celebrities who produce content for Facebook Live, according to "a document" reviewed by the Wall Street Journal.
SEE ALSO:Facebook Live is the next big thing in media — after the last big thing (and the thing before that)Facebook has contracts with close to 140 publishers and celebrities, the report said. Facebook made deals with several media partners (including Mashable) following the launch of its live streaming platform last summer, but the value of these deals was previously unknown.
The terms of each "varies wildly," according to the Wall Street Journal, but BuzzFeed's deal is the most valuable at $3.05 million. In total, at least 17 are worth more than $1 million, including deals with the New York Timesand CNN.
Facebook is also paying a handful of celebrities to live stream, including Seattle Seahawks quarterback Russell Wilson, actor Kevin Hart and celebrity chef Gordon Ramsay, along with YouTube stars and institutions like the American Museum of Natural History in New York.
how much a publisher is paid for these broadcasts depends on how big their audience is and how many videos they agree to make
Under the contracts, publishers and celebs agree to produce a set number of broadcasts using Facebook Live. How much a publisher is paid for these broadcasts depends on how big their audience is and how many videos they agree to make, the report says.
Facebook has high hopes for the platform, which it opened up to all its users earlier this year. Eventually, the network plans to sell ads against its video streams and is using its current deals with publishers and other influential users to jumpstart engagement with the service.
The Wall Street Journalreports that the list of partners and contracts it reviewed didn't include all of the social network's live streaming deals, so Facebook is likely spending more than $50 million on these partnerships -- something that could make Twitter-owned Periscope take notice.
Have something to add to this story? Share it in the comments.
TopicsFacebookSocial Media
U.S. government issues warning on McDonald's recalled wearable devices2025-04-04 04:58
Review roundup: 'Holmes & Watson' is a complete failure2025-04-04 04:29
Pantone's 2019 color of the year isn't just a pretty pink2025-04-04 04:06
This massive fried rice prank turned into a great Photoshop battle2025-04-04 03:55
Dramatic photo captures nun texting friends after Italy earthquake2025-04-04 03:51
'To All the Boys I've Loved Before' is officially getting a sequel2025-04-04 03:25
More Snap execs are out amid reports of 'inappropriate relationship'2025-04-04 03:03
Chevy built a massive, 3,0002025-04-04 02:37
Old lady swatting at a cat ends up in Photoshop battle2025-04-04 02:33
I started baking bread to spend less time on the internet. It backfired.2025-04-04 02:25
Airbnb activates disaster response site for Louisiana flooding2025-04-04 04:58
Surprise, surprise! Meghan Markle was the most Googled person in 20182025-04-04 04:53
Coinbase homepage ad reveals the sad state of the crypto market2025-04-04 04:41
Review roundup: 'Holmes & Watson' is a complete failure2025-04-04 04:41
How Hyperloop One went off the rails2025-04-04 04:08
13 things we need to leave behind in 20182025-04-04 03:57
'Black Mirror: Bandersnatch' is a choose your own adventure masterwork2025-04-04 03:24
Pantone's 2019 color of the year isn't just a pretty pink2025-04-04 03:17
Dressage horse dancing to 'Smooth' by Santana wins gold for chillest horse2025-04-04 03:12
'The Haunting of Hill House' renewed as anthology at Netflix2025-04-04 02:34